You might be thinking “seriously? Don’t you think I have enough things to do without also having to run a blog for my business?“. I know, you probably have a lot of things to do and even a lot more on your mind (if you’re feeling stressed out, check our blog post on how to deal with stress), but hear me out:
Blogging for your business is a great idea!
1. Blogging drives traffic to your website
You’ve built a beautiful website, surely you want more potential clients to find it! Blogging can help with that. By posting good quality, relevant articles for your target audience and promoting the posts on social media, more people will find your website.
Make sure you understand the basics of SEO (search engine optimization) so people looking for keywords in search engines like Google and Bing will be able to find you as well.
2. Generate leads with a call-to-action in your posts
And when a lot of people are coming to your website, you get a lot of potential leads. By putting a great call-to-action in your blog posts, you can turn those visitors into leads. Put links to landing pages for awesome things like free ebooks, free courses or free trials to get your visitors to give you their information. Solid call-to-actions are how you turn your visitors into subscribers or even clients or customers. Not everyone who comes to your website will become a lead, but a few leads are definitely better than no leads!
For example, if you subscribe to our mailing list, you get our Kickstart your Purpose worksheet for free!
3. Blogging gives you and your business credibility and establishes you as an expert in your field
If you write good quality content that helps your target client or customer solve a problem they have or answers a burning question they might have, that will help establish you as an authority in their eyes.
If you answer their question and/or solve their problem, they will have more faith that you can help them solve their other issues with this as well. Guess who they’ll come to when they need help? That’s right! They’ll know where to find you now and you’ll become their go-to resource on the matter.
4. Create an awesome community
By asking questions in your blog posts, encouraging people to comment on them and start a discussion, you can create a community on your blog. Make sure to reply to any comments you get on your blog as soon as you can. By talking to your target audience a lot, you learn a lot about them and you can establish great relationships with them. Personally, we think connecting with other people interested in purpose-driven entrepreneurship is the best thing about running Life’s Work Lab. We’re sure you’ll love connecting with your ideal audience as well!
These are a few of the benefits of blogging for your business, I’m sure once you start blogging you’ll discover many more. Yes, it takes effort, time and dedication, but if you’re willing to put in the work, you’ll definitely see the results.
Are you going to start a blog for your business?
Maud & Mark